What
makes us different from other Yellow Page designers?
Lots of things!
Most importantly is our code of ethics. Our
company motto is "Your success
is our success." And by this creed, we would
never sell you something that you didn't need.
We subscribe to a simple win-win sales philosophy
and refuse to get involved in any situation where our services
are unneeded. The last thing we want to see is your Yellow
Page advertising dollars go to waste.
Another huge difference is our marketing mind
set. Many of our competitors focus on "pretty ads",
"in your face graphics", or "headlines that
scream" as if getting someone's attention is the some
total of the Yellow Page advertising game.
We respectfully disagree.
All customers are looking for is a great value.
Granted, if your ad doesn't get noticed, all the value
in the world will not save your Yellow Page advertising
campaign, but getting noticed is just step one.
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Can
Synergy Help Your Company?
If you want to compete in the business world, chances
are you'll need to advertise. The Internet seems to be
the way of the future in attracting new business - but
let's face it - we're not there yet. Not if today's 14
billion dollar Yellow Pages industry is any indicator.
Your advertising arsenal may include a website, Yellow
Page ad in one or several books, local print ad spots,
brochures, stationary, business cards, direct mailers,
uniforms, the sign on your store-front, or the graphics
on the side of your service trucks. Your advertising budget
is limited, so you'll have to choose wisely.
Consider
this - is there a unified look that runs throughout your
advertising elements and ties them all together? There
should be.
One key to a well-balanced advertising suite is the use
of synergy - tying everything together with a common theme
such that the entire effect is greater than the sum of the
individual parts.
This would include a dominant logo with a color scheme
that is common throughout your advertising elements. Ideally,
your website would match with your Yellow Page ads as well
as your business cards, letterhead, etc. Your uniforms
would have the same colors as your latest direct mailer.
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