Seven Powerful Tips to
Dominate your Yellow
Page Advertising Competition.
|Yellow Page Advertising > Design
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|Yellow Page Ad Design Tip #1
Grab them from the start with powerful images, photos
People turn to the Yellow Pages when they're ready to buy. That's
why Yellow Page Advertising is so expensive, and so unique. Potential
customers are past the debate whether or not to call someone.
They are ready, right then and there, to take action.
This is why your ad should grab Yellow Page shoppers and—if
at all possible—inspire an emotional reaction.
Countless marketing studies have proven, when a
person makes a purchase, it is always based on an emotional
response. When searching for
Yellow Page artwork, you should consider this fact.
artwork that captures attention, and grabs potential customers
in a meaningful way. If you
and do it successfully, your call volume
should jump by at least 50%.
a minute to look through your Yellow Page section with this in
mind—emotion is the most powerful
tool in an advertisers arsenal. In today's Yellow
Pages, you'll find most advertisers miss the boat completely.
If your company masters this lucrative advantage,
your sales will sky-rocket.
While we have learned great respect for the power of image rich,
Yellow Page artwork, many designers will
still try to convince you, the most important thing in your Yellow
Page ad, is your headline. They will tell you "A strong headline
will draw the reader in, and in doing so will ultimately compel
every last stitch of copy."
We respectfully disagree.
These designers tend to have weak design skills and generally,
come from a time before mass media. They hail from the days of
simple selling when people actually looked for advertising as an
Times have changed. Today your first
order of business is obvious—get your
reader's attention. Getting noticed is priority
We agree that a powerful headline is important, but it
won't take the place of captivating, attention grabbing imagery.
Eye-tracking studies carried out by Perception Research
Services of Englewood New Jersey, clearly
demonstrate this point. Their extensive research clearly illustrates
that, while looking at advertising, readers
spend 65% of their time concentrating on
images—photos and illustrations, while the remaining
35% is spent browsing your text.
So ask yourself, "Why is my Yellow Page publisher
so content to make my pictures (if you even got any at
all) so small?"
of the reasoning, your goal should be clear—find powerful
photos or illustrations that attract attention, engage the reader,
and have the power to give your potential customers an emotional
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|Need help with your Yellow Page ad design?
Call the pros toll-free: 1-800-339-2410