I need help fast. How long before you
can show me something?
are happy to accommodate any schedule.
How long does your
service usually take?
Our turnaround time from campaign
evaluation to finish product is generally
under two weeks.
Yellow Page advertising
is too darn expensive. Can you
help me get a better deal on my Yellow
There's nothing worse than wasting
money on Yellow Page ads you don't need.
While we don't place (order) Yellow
Page ads, we can consult you on
effective strategies to negotiate the
best deal with your Yellow Page publishers.
All these ad sizes
are a nightmare. Can you help
the best ones?
happy to share our vast knowledge on
ad size, color, headings—all
that can effect the cost and effectiveness
of your Yellow Page advertising.
I'm not in the Yellow
Pages yet. Where do I go to sign up?
You need to check with each
Yellow Page publisher for their rates and
There are pros and cons to each
directory, but we are happy
to guide you.
numbers to get you started.
BellSouth call 1-877-573-2597.
A representative will take your information. A local Yellow Page Rep should
contact you within a few days. If you'd like to contact a local Bell South
here for a sales office list.
Pages currently has
one number for all markets. Call
Service Representative will
connect you with a
local Advertising Rep.
You can also find out about other
ATT advertising products on the
SBC SMART Yellow
Pages is now part of AT&T.
QuestDex Media call 1-800-422-1234.
A representative will give you the
number for your local Yellow Page
Rep. You can call your local rep
immediately. To contact Dex
Yellow Book call 1-800-929-3556.
A representative will take your information. A Yellow Page Rep should get back
to you within a few days. You can also use this web form: www.yellowbook.com/Advertise but
it generally takes longer than a week for a reply.
Pages are now being handled
For more information visit www.idearcmedia.com or
call 1-800-789-5756. Advertising
and Customer Service Representatives
Friday, from 8:00 AM to 5:00
My Yellow Page ad
really needs work. What's the next step
if I decide
Our first step is to
evaluate your current Yellow Page advertising.
clients have already
had this done by taking advantage of
Yellow Page ad evaluation.
Once we've had a chance to critically
evaluate your current advertising, we'll
a look at your Yellow Page competition.
During this competitive evaluation we
carefully note any unique offers,
programs, or compelling propositions
your competitors have, which could
potentially impact the effectiveness
of your advertising.
After we've completed these two important
evaluations, we will have a
strong sense of your unique
We then take this information
of top performing ads to custom match
your company's unique selling position
with a Yellow Page advertising strategy
that has already shown impressive performance.
With this winning method
we are able to
insure your ad will generate
the highest call volume possible
What if I already
know what I want? Can you design
If you already have a winning
strategy you'd like to perfect, we
are more than happy to help.
What if my competitors
come to you? Will you design their
For a small fee, we'll give you
exclusive rights to our services.
My web site needs help
too. Do you do web design?
Yes. We provide reasonable rates on quality web services. Just ask and we'll
provide you with a
The only thing
holding me back is the price. Do
I have to pay all at once?
No. If you'd like we can break the fee into 2 payments—Half down, half
on delivery. If this is still too much, we're happy to discuss other payment
Your custom artwork
is amazing. Could I just buy your
running plumber and put my own ad together?
No. We are more than happy to develop custom artwork for any advertising project,
we do not provide "clip art" style licensing on our custom artwork.
Some people say
your headline is more important than
any artwork. Is that true?
That would most certainly depend on both the artwork, and the headline. There
are literally hundreds of variables to consider. This is why we
focus on what has been tested. Why argue with verifiable success?
I bought a nice
template ad, but it didn't get me
calls. How come?
Most template ads are too generic to make an impact in the crowded
Yellow Page market. While template ads may look nice,
they typically emphasize form over
Though it's important
to look professional, people ultimately
call based on your message, not
on your ad layout. If your layout is
strong and your message
nonexistent, potential clients will respond accordingly.
I bought a great
book on Yellow Page advertising. Why
should I pay you when I could just
design it myself?
We totally agree. If you've got the perfect Yellow Page strategy, dive in.
You should also take
a look at the basic submission requirements
are the requirements for QwestDex,
but each directory is different. Color ad submissions should be set up like
If you don't have the latest graphics
programs you can
the basics out in Microsoft Word, but
don't get too fussy. Any directory
design department will take extreme
when re-creating your ad.
For the best tips, stay away from
e-books since generally anyone with a
them. The print books we continually
Pages Advertising: Maximum Profits at
Minimum Cost. If you are
a Lawyer, Kerry
Yellow Pages Advertising for Lawyers is
a must. And, no marketing mind is complete
without Malcolm Gladwell's The
Tipping Point: How Little Things Can
Make a Big
Do your homework and you will be well
equipped to dominate your Yellow Page
advertising competition. If you need
help. Give us a call toll-free 1-800-339-2410.
We're happy to advise.
What is a CMR? Do
I need one?
CMR stands for Certified Marketing Representative.
They are members of the Yellow Pages Association
and work for companies
advertising in a large number of directories.
If you advertise in at least 3 states,
no one state has more than 70% of your
advertising budget, you run ads in at
directories covering at least 2 publishers,
considered a national account under Yellow
Pages Association guidelines and qualify
for CMR benefits.
For more information on CMR's and national
Yellow Page advertising you can visit
Pages Association web site at www.ypassociation.org.
What if I love the
ad, but I want a few changes?
This is the most common scenario. We are happy to make any changes you like,
and will do so in a timely manner.
If you'd like us to save
the current version and try something
different, just tell us and we'll set up some proofs you can
compare side by side.
What if I want to see
my proofs in Color and Black & White?
No problem. We provide 3 proof variations for each design. Proofs include:
on White Knockout Proof
design package should I get? I like
your less expensive package,
but I'm scared I won't be happy with
Most of our clients are happy in just 2 revisions. Our process is set up so
clients generally have a strong sense of what they're getting before
we ever begin executing your design. This method generally makes large numbers
of revisions unnecessary.
If you are truly worried about it,
and would like the peace of mind of our
package, then we'll sign you up for
"unlimited changes" and if things go smoother than expected we
can refund the difference. How's that for compromise?
I still have reservations.
Is there anything you can do to tip
If you need some sort of special guarantee, we're happy to provide it.
Countless businesses have witnessed the tremendous benefits of our services. Industry
professionals have praised our work. Our marketing savvy has been featured on the glossy
pages of national magazine publications.
Professional Yellow Page ad design
could be the most valuable investment
you'll ever make.
If you've read this
far, and are still considering running
Yellow Page ad—the
ad that's continually delivered less
than stellar results year after year—consider
these powerful stats from the Barry
Maher book Yellow
Pages Advertising: Maximum Profits at
Minimum Cost mentioned above:
According to Simmons Market Research
Bureau (New York), well
over 80% of adults in the U.S. use
the Yellow Pages.
The ongoing study by Statistical Research,
Inc. (Westfield, NJ) involves over
10,000 random phone interviews every
year. It says Americans
refer to the Yellow Pages 52 million
times a day,
more than 19 billion times a year.
Statistical Research, Inc. estimates
that 52% of those
who refer to the Yellow Pages make
purchase within 48 hours. And 79%
of those who
don't buy are very or somewhat
likely to buy
in the near future.
With such compelling data, why wouldn't
you make every effort to be the first company
Yellow Page shoppers call?
our free, comprehensive Yellow
Page ad evaluation simply
fax us (Fax: 1-661-310-2118) your
current Yellow Page ad with your
and telephone (with area code) and
we'll get back to you with our professional
If you need immediate advice
free of charge, we are happy to
help. Call toll-free: 1-800-339-2410.