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Yellow Page Ad Design
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Another huge difference is our marketing mind set. Many of our competitors focus on "pretty ads", "in your face graphics", or "headlines that scream" as if getting someone's attention is the some total of the Yellow Page advertising game.

We respectfully disagree.

All customers are looking for is a great value. Granted, if your ad doesn't get noticed, all the value in the world will not save your Yellow Page advertising campaign, but getting noticed is just step one.

It's simple. All advertising is designed to attract customers. All customers want the best value. So all great advertising is based on the simple articulation of how your company is the best value. "Screaming headlines" may get someone's attention, but without great value to back them up, its just another advertising gimmick that will send customers clamoring for the next ad. What are they looking for? A great deal!

So before plunking down a chunk of this year's advertising budget on a designer that is going to make your ad the prettiest ad in the Yellow Pages, you'd be better off finding a designer that can accurately articulate what makes your company great. Simply put, it's your company's greatness that will ultimately reel new customers in. Attracting attention? Well that's the easy part.

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